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WHY DIGITAL STRATEGIST IS IMPORTANT

Digital strategist is important because they are the ones who develop digital solutions during the tactical design phase.


A good digital strategist will provide you with technology-focused initiatives based on stats, data, and consumer insights.

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DIGITAL STRATEGIST PROFILE

RESPONSIBILITIES:

  • Developing, executing, and optimizing cutting-edge PPC and digital campaigns from conception to launch 

  • Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review, and active decision-making 

  • Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan 

  • Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management 

  • Working cross-departmentally to align campaign strategies and goals across the organization 

  • Providing ongoing actionable insights into campaign performance to relevant stakeholders 

  • Defining, measuring, and evaluating relevant paid media KPIs 

  • Undertaking smart buying decisions to ensure maximum effectiveness for a given online budget spend 

  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media 

  • Overseeing and managing the overall budget for paid media 

  • Conducting in-depth keyword and website research, ad grouping, and audience targeting 

  • Knowledge on SEO and SEM 

  • Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes, and integration of analytics 

  • Maintaining knowledge of industry best practices and new technologies 

SKILLS:

  • In-depth knowledge on google analytics, social media platforms, demand-side platforms, google ads, B2B lead generation, and SEO keywords 

  • Familiarity with generic and organic social media principles 

  • Quick learner with a passion for technology, software, and data 

  • Innovative mindset with a passion for bringing forth new ideas and process improvements 

  • A high degree of personal accountability, diligence, and proactivity 

Marketing Software Tools

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