DIGITAL STRATEGIST PROFILE
RESPONSIBILITIES:
Developing, executing, and optimizing cutting-edge PPC and digital campaigns from conception to launch
Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review, and active decision-making
Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Undertaking smart buying decisions to ensure maximum effectiveness for a given online budget spend
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping, and audience targeting
Knowledge on SEO and SEM
Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes, and integration of analytics
Maintaining knowledge of industry best practices and new technologies
SKILLS:
In-depth knowledge on google analytics, social media platforms, demand-side platforms, google ads, B2B lead generation, and SEO keywords
Familiarity with generic and organic social media principles
Quick learner with a passion for technology, software, and data
Innovative mindset with a passion for bringing forth new ideas and process improvements
A high degree of personal accountability, diligence, and proactivity
Marketing Software Tools
