WHY SALES MANAGER IS IMPORTANT
Sales manager is important as they are the ones responsible for setting your
target sales and support your sales team in achieving these target goals.
A good sales manager will help improve your sales productivity by training, motivating, and advising the sales team.
SALES MANAGER PROFILE
Resolves customer complaints regarding sales and service
Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
Determines price schedules and discount rates
Reviews operational records and reports to project sales and determine profitability
Monitors customer preferences to determine the focus of sales efforts
Prepares budgets and approves budget expenditures
Consults with department heads to plan to advertise based on customer data analysis
Excellent verbal and written communication
Strong sales and business acumen
Persuasion and negotiation skills
Management of personnel resources